Working tests during a pitch reveal more about agencies than any deck does
A pitch test shows how an agency thinks, staffs and reports. Here are five working tests Canadian buyers run before signing an agency partner.
26October
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The best social commerce marketing tools and how each was judged
Careers · Reporting Desk
Social commerce marketing trends: what to verify
Strategy · Reporting Desk
Social Advertising in Rural and Northern Canada: Making Facebook Groups Work
Strategy · Method Desk
Social commerce marketing: setup, disclosure and delivery checks
Operations · Reporting Desk
Which social commerce marketing cases are worth study
Operations · Value Desk
The nearby product versus the exact one: a social commerce tagging mistake that drives returns
Reviews · Reporting Desk
A framework for social commerce marketing benchmarks
Rules · Value Desk
Social commerce marketing checklist: review prompts
Costs · Reporting Desk
Which social commerce marketing examples work
Strategy · Reporting Desk
Common social commerce marketing questions to ask
Operations · Reporting Desk
How to improve social commerce marketing for business teams
Costs · Value Desk
Social media lead generation trends to watch
Careers · Reporting Desk
How to shortlist social media lead generation agencies
Rules · Method Desk
Social Media Lead Generation Best Practices
Costs · Reporting Desk
9 points on choosing social media lead generation tools
Reviews · Reporting Desk
How to benchmark social media lead generation funnels: stages, cohorts, and quality
Strategy · Reporting Desk
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CostsSocial media lead generation checklist, from first line to sign-offOperationsSocial media lead generation mistakes for business teamsCostsSocial media lead forms: which rules cover the follow-upRulesHow to improve social media lead generation: fix one handoffCareersWhat separates the strong social media lead generation examples from the weakStrategyInfluencer campaign management case studies from the FTCOperationsInfluencer campaign management tools: what to score before you buy
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Operations
Bilingual social media workflows in Ottawa and Montreal compared
Bilingual social media management Ottawa Montreal differs on French review, staffing and approval, so compare both cities before you pick a workflow.
Rules
Bill 96 French social ads Quebec: rules and penalties
Bill 96 keeps the Charter's markedly predominant French standard for paid social ads aimed at Quebec. This overview covers the OQLF, francization registration, section 205 fines, landing-page checks and a practical review file.
Strategy
3 social media lead generation tactics for Calgary B2B and trades
Calgary B2B social lead generation works when forms, targeting and follow-up match Alberta buying cycles, so here are three tactics that fit.
Rules
Casl consent rules for social lead generation in Canada, explained
CASL social lead generation hinges on express or implied consent, CRTC enforcement, and clean unsubscribe and sender ID rules for every message.
Costs
How the CRA taxes influencer gifts and sponsored content for Canadians
CRA influencer gifts rules decide when free products and sponsored posts turn into taxable income, T4A slips, GST/HST and disclosure duties.
Strategy
What Halifax small businesses should know about seasonal social campaigns
Halifax seasonal social campaigns need cruise season timing, hurricane contingency plans and local media buying tuned to Atlantic Canada tourism and retail.
Latest from Social Media Techniques
Costs
Working tests during a pitch reveal more about agencies than any deck does
A pitch test shows how an agency thinks, staffs and reports. Here are five working tests Canadian buyers run before signing an agency partner.
Careers
The best social commerce marketing tools and how each was judged
Social commerce marketing tools in 2027 should support accurate catalogs, relevant tags, creator work, checkout, inventory, disclosures, returns, and analytics.
Strategy
Social commerce marketing trends: what to verify
Social commerce marketing trends: shoppable tags and catalogs on TikTok Shop, Facebook, Instagram, YouTube and Pinterest, plus creator and disclosure checks.
Strategy
Social Advertising in Rural and Northern Canada: Making Facebook Groups Work
How small rural and northern Canadian businesses can combine community Facebook groups with local ad targeting, and the connectivity, anti-spam, privacy and platform rules that apply.