Costs
Working tests during a pitch reveal more about agencies than any deck does
A pitch test shows how an agency thinks, staffs and reports. Here are five working tests Canadian buyers run before signing an agency partner.
Desk
Method Desk
The mechanics of social media techniques, explained without assuming prior knowledge.
Strategy
Social Advertising in Rural and Northern Canada: Making Facebook Groups Work
How small rural and northern Canadian businesses can combine community Facebook groups with local ad targeting, and the connectivity, anti-spam, privacy and platform rules that apply.
Rules
How to shortlist social media lead generation agencies
Compare social media lead generation agencies by named Canadian firms, account ownership, CASL and PIPEDA duties, CRM handoff, pilot terms and exit files.
Rules
How to improve social media lead generation: fix one handoff
Improve social media lead generation by locating the earliest broken handoff: sample the leads, walk the promise chain, read rejection codes, change one thing.
Rules
Influencer campaign management checklist for business teams
Influencer campaign management checklist for 2027 covering creator fit, terms, experience, claims, disclosure, rights, launch, payment, and closeout.
Operations
Social media community building examples for business teams
Real social media community building examples from Canadian brands show how member purpose, staff roles and moderation rules shape what a group becomes.
Rules
Community building questions teams ask, and the order they usually arise
Community building questions teams ask, in the order they usually arise: purpose, platform fit, onboarding, staffing, moderation, metrics and whether a community is worth it.
Reviews
How to manage social media management for business teams: the parts worth your time
How to manage social media management in 2027 with an account inventory, named permissions, complete intake, publishing checks, queue coverage, and recovery tests.
Reviews
What teams ask about organic social media growth
Common organic social media growth questions for 2027, with direct answers on timelines, posting frequency, reach changes, followers, calls to action, and metrics.
Costs
Organic growth's real fix: audit the last ninety days before changing strategy
How to improve organic social media growth in 2027 by auditing audience fit, packaging, retention, repeatable series, community response, experiments, and effort.
Operations
Bilingual social media workflows in Ottawa and Montreal compared
Bilingual social media management Ottawa Montreal differs on French review, staffing and approval, so compare both cities before you pick a workflow.
Strategy
3 social media lead generation tactics for Calgary B2B and trades
Calgary B2B social lead generation works when forms, targeting and follow-up match Alberta buying cycles, so here are three tactics that fit.
Strategy
What Halifax small businesses should know about seasonal social campaigns
Halifax seasonal social campaigns need cruise season timing, hurricane contingency plans and local media buying tuned to Atlantic Canada tourism and retail.
Strategy
Social media metrics Canadian ecommerce brands should track
Social media metrics Canadian ecommerce brands should track: CAD revenue per impression by language segment, and the thresholds that trigger action.
Operations
7 social media scheduling mistakes that cost US retail teams
Social media scheduling mistakes US retail teams make cost sales during holiday spikes and state timezone gaps. Seven failures, their causes and fixes.
Guides
A practical guide to social media video lengths for US platforms
Social media video lengths for US platforms differ by app and surface. A one-person setup with no paid budget can still pick the right cut for each feed.